Keith Rabkin is the chief revenue officer at PandaDoc. Keith has more than 20 years of experience in technology companies, owning P&Ls and leading teams in GTM, general management, product and business operations. He is one of 25 people to receive Google's Great Manager Award in 2015.
As CRO at PandaDoc, Keith leads the sales team, customer success team, marketing team, and partnerships team. He is responsible for acquiring new customers, providing them with value, and growing their presence at PandaDoc over time.
Keith has led teams of more than 200 people in global roles, driven self-serve sales for four SaaS companies, and helped realise Adobe's $9B Digital Media ARR.
Keith’s role at PandaDoc is to help customers find the solution through marketing or partnerships, help them get to value through the sales team, and help them continue to find value through the customer success team. He is responsible for driving the acquisition of new customers, getting them to value, and expanding their presence with PandaDoc over time. Keith is also responsible for running the sales team, the customer success team, the marketing team, and the partnerships team.
Keith has written articles on Medium about his experiences at PandaDoc and offering valuable perspectives, including one on remote work and another on usability.
In the article on remote work, Keith discusses how remote work has allowed PandaDoc to compete for talent in different geographies and how different perspectives make the company stronger.
In the article on usability, Keith talks about how PandaDoc's teams use the product every day and give feedback to make the product better.